Hard seltzer/ zing
For this project I wanted to create a hard seltzer brand with a mid-century aesthetic for the modern consumer. To keep consistency in the brand's visual identity I chose to replicate the same design across the flavors and differentiate them by their playful, and understated colors. The geometric font choice for this logo evokes a strong retro vibe which helps to root the visual identity in a mid-century aesthetic. The organic shapes in the design are reminiscent of fruit pieces floating around a tall, narrow cocktail glass, aiding in the effect of holding a refreshing drink by the pool sharing good times with friends.
Photo credit/ Unsplash/ MK +2, Adam Jang, Daniel Wong, Jannet Serhan
