Branding/ Identity/ Nomad Fence
For this logo project I wanted to use imagery and fonts that made a distinct impact and subtly references the meaning behind the words. For the logo I went with a bold font that looks strong and feels somewhat soft at the same time. Slightly softened corners help the words to feels more personal and approachable. The logomark is a reference to a style of fence used in the client's installations, in addition the colors used in the mark are colors found in a desert landscape, pulling inspiration from the word nomad. Referencing desert themes felt like the perfect choice for this project, as the client is a contractor who travels to their client's homes to complete installations and general repairs.
Photo credit/ Personal/ Unsplash
