LOGO ANIMATION COLLECTION
For this project my goal was to learn the principles of motion design. I wanted to do through animating some of my favorite logos. All of the logos but one (Zing), are well established and recognizable brands. My logic for choosing these particular brands is because they all have some element to them that can be animated. Most of these brands have something tangible attached to them in a way that I wanted to use in the animations.
For instance with Victorinox it's the white cross against a field of red and the classic pocket knife that makes the brand so recognizable. With the Adidas animation I wanted to show the history of some of the brands most iconic and recognizable logos used in the last forty years. For this I used a bouncing ball that morphs into each of the different logos.
Brand/ Yasso, Frozen Greek Yogurt
Brand/ The North Face
Brand/ Yahoo
Brand/ Nike
Brand/ Columbia
Brand/ Adidas
Brand/ Apoquel
Brand/ Victorinox
Personal Project Brand/ Zing Hard Seltzer
